A very interesting idea brought to you by Bulwark, one of our leading suppliers of Flame Resistant uniforms!!

Bulwark^® Protective Apparel has taken a dynamic approach to B2B marketing with the release of “451^o”, a stunning and thought provoking film that focuses attention on one simple fact: people are not fireproof.

As the world’s largest manufacturer of flame-resistant apparel for industrial workers, Bulwark wanted to focus attention on the relationship between people and fire, specifically individuals working in hazardous environments such as those in the oil and gas industry, electric utility workers and commercial electricians.

“451^o will surprise many industry observers,” said Stan Jewell, Bulwark General Manager. “Our customers are engaged in serious, sometimes dangerous work. We want them to know that we understand the risks inherent in their work and that Bulwark is committed to developing innovative products and services that increase safety and reduce risk.”

From its inception, Bulwark envisioned the project as one with greater appeal, not only to safety engineers and target industries, but to people in all walks of life. Initial audience reaction has proven that the message strikes the intended chord, reinforcing that life is fragile and, like paper, people can be destroyed in moments.

To read the full article, click here.